Smack Shack in Minneapolis saw a 500% short-term sales boost after their 2012 appearance, with a long-term increase of 300%

Diners, Drive-Ins and Dives: A Culinary Journey Through America's Hidden Gems

Guy Fieri's hit show "Diners, Drive-Ins and Dives" (Triple D) has been a staple of American food television since its premiere in 2007. Over the course of 38 seasons and counting, Fieri has crisscrossed the country, showcasing more than 1,400 unique eateries across all 50 states. This culinary adventure has not only put countless restaurants on the map but has also become a cultural phenomenon, highlighting the diverse flavors and stories that make up America's food landscape.

The impact of Triple D on featured restaurants has been significant. Many owners credit the show with boosting their businesses, sometimes dramatically. For instance, Smack Shack in Minneapolis saw a 500% short-term sales boost after their 2012 appearance, with a long-term increase of 300%. Similarly, Pizzeria Lola, also in Minneapolis, experienced a 50% increase in sales after being featured. These success stories aren't isolated incidents; restaurants across the country have reported substantial growth following their Triple D debut.

However, the show's influence extends beyond mere sales figures. It has become a cultural touchstone, inspiring food enthusiasts to embark on their own culinary road trips. Fans of the show, affectionately known as "Triple D addicts," often plan vacations around visiting featured restaurants. This phenomenon has created a unique form of food tourism, driving traffic to small, local establishments that might otherwise have remained hidden gems.

The show's format, which emphasizes the personalities behind the food as much as the dishes themselves, has resonated with viewers. As Megan Garber of The Atlantic points out, "Diners, Drive-Ins and Dives" isn't actually about food. "It's a travel show, an exploration of individual places, as seen through some of the restaurants that nourish the people who live there," she writes. "Triple D is a national show that celebrates local life."

Fieri's approach to showcasing these establishments is notably positive. He never speaks negatively about the food on air, instead focusing on highlighting what makes each place special. This enthusiasm, combined with Fieri's larger-than-life personality, has made the show a comfort watch for many viewers, offering a warm and optimistic view of America's diverse culinary landscape.

As of 2025, the show continues to be a powerhouse for Food Network, with no signs of slowing down. While some featured restaurants have unfortunately closed over the years (about 15% as of September 2024), the vast majority continue to thrive, often expanding their operations or opening new locations thanks to the "Triple D effect."

For those inspired to embark on their own Triple D adventure, Randy's Restaurant Club offers an invaluable resource. Our comprehensive Google Maps list features all 1,000+ locations from all 41 seasons of Diners, Drive-Ins and Dives.

With just a click, food enthusiasts can add every location of Guy Fieri-approved eateries directly to their Google Maps account. Whether you're planning a cross-country food tour or simply looking to discover hidden gems in your area, Randy's Restaurant Club's DDD map is your ultimate companion. (access here)